Full Name
Karin Shopen
Job Title
Director, Product Marketing - Security Services Research & Analysis
Company
Fortinet
Speaker Bio
Revenue-driven Product, Marketing, and Sales professional with experience leading various Go-To-Market models for B2B and B2SMB. Passionate about innovation and delivering value through excellence at every stage. Marketing strategy and integrated campaigns, Product positioning, value-based pricing, competitive, MRD, tech wins, activation, and retention.

What I do: Challenge the status quo while continuously prioritizing simplicity. Shifts and grow traditional delivery and revenue models to SaaS. Identify and build new revenue streams from both NN logos and existing accounts. Optimize cross-portfolio Product offerings. Building marketing strategies and the tactical integrated campaigns supporting them. Leading value-based pricing and packaging among others.
What I talk about: Disruptive Marketing programs and Technologies. The power of unified experience through marketing. Artificial Intelligence, ML, Cybersecurity Best Practices, Automation, Digital Transformation (Manufacturing, Automotive, Insurance, Retail, Healthcare, FIN), Customer Engagement. SaaS, Enterprise Sales. The relationship between purpose and courage. The power in staying true to yourself.